In this blog post, I will be giving a Rhetorical Analysis on Government Tom Corbett's campaign advertisement and Tom Wolfs campaign advisement. Tom Corbett is the current governor of Pennsylvania and is a Republican. Tom Wolf is running to be the governor of Pennsylvania and is a Democrat.
From my prospective, in the video Tom Corbett is portraying the Image of playing the nice guy role and is surrounded by people that can relate to him which is the rich or upper class.
On the other hand, Tom Wolf is portrayed as the "Family Guy" by having his family threw out the video speaking on his behalf. I feel as though the message that was being carrying out was that he is there for the people and can relate to the working class.
From my prospective, in the video Tom Corbett is portraying the Image of playing the nice guy role and is surrounded by people that can relate to him which is the rich or upper class.
On the other hand, Tom Wolf is portrayed as the "Family Guy" by having his family threw out the video speaking on his behalf. I feel as though the message that was being carrying out was that he is there for the people and can relate to the working class.
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Tom Corbett-Republican
Context: PA Governor's Election incumbent
Purpose: Persuade/Inform
Message: "Reelect me as governor" (Kept his word); Reduce; Economics
Ethos: Keep his world, thinking of the people; trying to talk to everyday people credibility
Logos: Money
Pathos: Republicans; everyday guy (folksy) ; tries to give vibe that you can trust him
Government overreach-playing on the fear that government will run the people's life
Tom Wolf -Democrat
Context: PA Governor Election challenger
Purpose: Persuade/Inform
Message: "Elect me as governor" (Different type of governor, fresh start)
Ethos: Company (Business owner/ 20-30% profits to employees)
-donated salary, family; job related family oriented (Blue collar)
Logos: Family Oriented; Good Guy
Pathos: Democrats;Blue collar, Business Owner, family testimonials (hope)
Context: PA Governor's Election incumbent
Purpose: Persuade/Inform
Message: "Reelect me as governor" (Kept his word); Reduce; Economics
Ethos: Keep his world, thinking of the people; trying to talk to everyday people credibility
Logos: Money
Pathos: Republicans; everyday guy (folksy) ; tries to give vibe that you can trust him
Government overreach-playing on the fear that government will run the people's life
Tom Wolf -Democrat
Context: PA Governor Election challenger
Purpose: Persuade/Inform
Message: "Elect me as governor" (Different type of governor, fresh start)
Ethos: Company (Business owner/ 20-30% profits to employees)
-donated salary, family; job related family oriented (Blue collar)
Logos: Family Oriented; Good Guy
Pathos: Democrats;Blue collar, Business Owner, family testimonials (hope)