So in the article, they talked about how companies are basically using the word "natural" to the extreme and should they be able to describe a food as a natural if its not really healthy natural. The rules of commercial speech allows companies to say things that are meaningless such as saying Cheerios "reduce cholesterol" because it contains some fiber from the cereal. Like is there a proven fact that Cheerios cereal really does lower cholesterol or we are were just to gullible and believed the talking bee? Like I don't understand how a Dole fruit cup is considered "natural" when added ascorbic and citric acid in it. Putting added sugar in a product is not natural. And the crazy part is the rules of commercial speech allow companies to say things that are meaningless. As companies oppose banning the use of the word "natural" as a violation of "commercial speech" the FDA has no choice but to issue an industry wide definition and then enforce it.
Urvashi Rangan -Director of Consumer Safety and sustainability for Consumer Reports
"Organic foods don't meet every consumer expectation, but the term is a verified label and the U.S.D.A. is accountable for its integrity."- Urvashi Rangan
- Believes that consumers should have the right to have the accurate information about things they buy on a daily bases
-Believes that the FDA should prevent companies from misleading usage of the word "natural"
Vani Hari- writer on The Food Babe and other of the book "The Food Way Babe
"Change is possible but can't come quickly enough without government oversight."- Vani Hari
-Feels as though the word "natural has become polluted in our food system
-Believes that the system can change however its hard to change without the support of the government
Benjamin Cohen- assistant professor at Lafayette College and author from "Notes from the Ground"
(Asking the F.D.A. to define “natural” further treats food as a product, and not part of the process" Benjamin Cohen
-Believes that it is the consumer's responsible to pay attention and read labels
- Believes that consumers should pay more attention to architecture
Richard Williams -Former FDA director for social science at the Center for Food Safety
"Since most of what people want to avoid by eating "natural" food has no basis in science, the F.D.A. should not get involved."- Richard Williams
-Feels as though the FDA should not get involved at all
-Believes that user-friendly nutrition labels should be in replace to the "natural" descriptions on products.
I agree with this article in many ways. For one I feel as though most of the food the average family or person eats is not as healthy if that to consume. So when your trying to eat healthy, I don't feel as though it should confused with foods that are barely trying because now your losing the repetition of the product.